The Department of Pharmacology organized an Essay Writing Competition for the students of Annoor Dental College & Hospital on the theme “Building ADR Reporting Culture for Patient Safety” in conjunction with the 4th National Pharmacovigilance Week. This annual week-long initiative is organized by the Pharmacovigilance Programme of India (PvPI), which aims to enhance awareness about the importance of adverse drug reaction (ADR) reporting and to promote a culture of pharmacovigilance across healthcare institutions in improving patient safety all over India.